CMO Suites - Missing the Point (Despite Some Analytics)

Behind the scenes, in the boiler room of every marketing machine, lies a huge pile of Marcom fuel. Project plans, development updates, and many multi-sheet wonder-colored “Campaign-O-Matics” – all in the form of Excel spreadsheets. Forecasts, annual reports, and pitch decks in PowerPoint. Newsletters, press releases, brochures, case studies, and scripts in Word. You can’t starve this part of the engine that runs on content – just as you can’t effectively run a business without data. What worries me is that marketers tend to overplay outside-in data mining/analytics and underplay inside-out content risk management.
Posted: February 19, 2014 at 4:54 PM | with 0 comments

See the Work Flow

By utilizing technology in conjunction with a set of standard operating procedures, we can see the work flow in every way necessary to make certain we have the highest quality and most secure content possible.

Mike Susong
Posted: February 05, 2014 at 12:11 PM | with 0 comments | Tagged as: Content_Management, Litera, Work_Flow

IRM - The Final Countdown

How do you feel about IRM’s chances for adoption given today’s frequently mobile collaborative processes?

Toby Bell
Posted: January 06, 2014 at 12:00 PM | with 0 comments | Tagged as: Information, IRM, Management, Rights

Is Legal Different?

Norm Thomas Recaps ILTA Insight 2013 and Muses on Future of Legal Technology   

Norm Thomas
Posted: December 19, 2013 at 9:38 AM | with 0 comments | Tagged as: ILTA, IT, Legal, Litera

Litéra News October 2013

Posted: October 29, 2013 at 3:46 PM | with 0 comments
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