Getting Documents Right Builds Trust, Credibility, and ReputationDevelop trust with clients. Client trust is central to a successful law practice. That trust is founded on the basics: lawyers know what they're talking about, care about their clients, work hard, and attend to the details and do all this transparently, efficiently, and affordably. Documents with errors'from seemingly insignificant typos to missing contractual clauses or mis-cited case precedent'zap trust. After all, if lawyers aren't looking after the details of their documents, what else are they missing?Enhance credibility with opponents and courts. Crossing every t and dotting every i pays off just as much in court as it does with clients. Perfect documents demonstrate to opponents and the court that a lawyer is prepared, careful, consistent, and up to date. When litigants and tribunals know that a lawyer does her homework and checks her work, it eventually coalesces into an expectation that her arguments and positions are every bit as solid as her documents. The converse is equally true: slapdash documents implicate flawed reasoning.Build a reputation with prospects. A law firm's reputation in the community may be the single most important factor in attracting new business. While no firm can sustain an excellent reputation without legal chops, consistently outstanding documents establish the trust and credibility that supports any great reputation. Sloppy documents, by contrast, can undercut a reputation in no time flat.What law firms need is a single comprehensive approach to documents that leverages technology to create outstanding results with an efficient process. That's where thinking in terms of an overall document lifecycle can help.
The Document Drafting Lifecycle: From Creation Through Checking to CollaborationThe document lifecycle is a comprehensive, consistent approach to document drafting from start to finish. It starts with a uniform method of creating documents, leveraging previous content to maximize efficiency and minimize errors of omission. This requires caution, though: starting from an old draft can also introduce outdated content or formatting inconsistencies.Once a document has been generated, it needs to be checked or reviewed for factual or organizational errors, formatting, typos, confusing sections, and more. In addition to human error, we've found that as many as 15 percent of new document files become corrupt during drafting. This introduces another layer of problems to watch out for.Finally, most documents require at least some collaboration or additional review. But sometimes collaborating creates more headaches than helpful comments, especially when multiple conflicting versions are created or confidential files are shared without appropriate security measures. Collaborative efforts that create a single, synthesized version of a file improve turnaround time and allow for truly meaningful review.Obviously, potential hazards lurk at every stage. That's why employing an effective document lifecycle is much easier when a single vendor provides a wraparound solution that encompasses every part of the process. When firms work with one vendor, they can stick to one toolbar and one workflow, which means they can step through the document lifecycle without omitting or missing anything and without wasting time switching programs or converting files.When law firms get all these elements right, though, the results are remarkable: trust, credibility, and the soaring business that a solid reputation enables.
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