From Reactive to Proactive: How AI is Redefining Business Development

For decades, law-firm business development has been a reactive pursuit: waiting for RFPs, relying on referrals, and managing relationships through fragmented systems and manual updates. But the landscape is shifting. Clients now expect their firms to anticipate needs, not just respond to them. Economic pressure, AI-driven disruption, and rising client expectations are redefining how firms grow.

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